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MTV Cares

Posted by Jake Kalish

 

Great piece by Tim Arango in the New York Times Saturday about what MTV's new reality show The Buried Life - in which 4 buddies travel around the country fulfilling the wishes of the less fortunate -means about MTV and youth culture in the Age of Obama.

After years of The Hills and My Super Sweet Sixteen, is having a social conscience the hip new thing?

Four buddies set off across the country in an R.V., video camera in tow, to knock items off their “100 things to do before I die” list: kiss the Stanley Cup, get a tattoo, grow a mustache. With plenty of high jinks and adolescent humor, “The Buried Life” seems like the perfect MTV reality show, except for one unexpected twist. At each stop the group helps deserving locals with their own wishes. In Idaho, for example, they took eight children with brain cancer on a shopping spree at Toys “R” Us.

Meet MTV for the era of Obama. After years of celebrating wealth, celebrity and the vapid excesses of youth, MTV is trying to gloss its escapist entertainment with a veneer of positive social messages...

Executives looked at in-house research and the work of William Strauss, a generational expert who gave a presentation to MTV executives last fall, and saw that the country’s young were deeply engaged in the election and becoming more civic-minded.

One point of discussion at the meetings was whether shows about rich young girls were still relevant.

“It was very clear we were at one of those transformational moments, when this new generation of millennials were demanding a new MTV,” said Stephen Friedman, MTV’s general manager, using the term for those born between 1980 and 2000.

In the era that was passing, Mr. Friedman said, “the humor was more cynical, the idea of community seemed earnest and not cool. It’s the opposite now.”

Community is cool? Cool. We know MTV, the network of A Shot At Love With Tila Tequila, would never air a show about guys going around the country doing charity work unless they thought they could make money off it. Here's hoping they do. 

PREVIOUSLY:

Stay Classyfied: MTV Dating Show Pilot

Nick Lachey Is "Taking The Stage"

MTV Makes "Ground Breaking" Foray Into Scripted Shows With "HSM" Parody

"The Real World: Pedro" TV Movie To Air On MTV April 1st

 Kathy Cox Of "Are You Smarter Than A Fifth Grader": A Really Good Person In A Really Bad Economy


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About Jake Kalish

Jake Kalish is the author of Santa vs. Satan: The Official Compendium of Imaginary Fights https://www.amazon.com/Santa-vs-Satan-Compendium-Imaginary/dp/0307406709/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1208807460&sr=8-1

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Bryan Christian has worked as a writer for Epicurious, GenArt and ID magazine; a web producer for WWD and Condé Nast; and a cameraman for his friends. He's married with roommate and lives in Clinton Hill, Brooklyn.

Lindy Parker has worked as a ghostwriter, editor, dance instructor and a purveyor of dreams, one beer at a time. She loves Charles Dickens and Gabriel Garcia Marquez and also, straight-to-video releases with Mary-Kate and Ashley Olsen. It's possible she reads more teen fiction than she should. She hails from Los Angeles, her hometown and soul mate, but she lives in Brooklyn, the fling she'll never forget.

Olivia Purnell left Ohio for sunny Los Angeles; then found that she couldn’t ignore New York City’s call, and brought herself to Brooklyn where she has worked with GenArt, BlackBook, the School of American Ballet, and finished an M.A. in Creative Writing from N.Y.U. She loves one-liners with sting and hates the stench of the subway in the summer. That said, she can’t get enough of either.

Jake Kalish is a freelance journalist and humorist whose work has appeared in Details, Maxim, Stuff, New York Press, Spin, Blender, Men's Fitness, Poets and Writers, and Playboy, among other publications. He is also the author of Santa vs. Satan: The Official Compendium of Imaginary Fights.

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Ben Kallen is an entertainment, health and humor writer who's been lectured to by Sidney Poitier, argued with by Lea Thompson and smiled at by Jennifer Connelly. He's the coauthor of The No S Diet and author of The Year in Weird, along with hundreds of magazine articles. He lives near the beach in Los Angeles, just like the gang from Three's Company.

Nicole Ankowski has lived in Ohio, Oakland, and on the high plains of South Dakota, but is now proud to call Brooklyn home. She wrote for alternative weekly papers in the first two states, and tried to learn Lakota in the last. (The vowels can be tricky.) She just earned her MFA in Creative Writing and has been published in Beeswax literary journal. She is unable to resist good writing or bad TV.

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