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"Prison Break" Uses Prison Rape For Its Marketing Campaign

Posted by Jake Kalish

 

A bar of soap? That we're presumably not supposed to drop?  You serious, Fox? For a show that's not coming back anyway? And weirdly, a similar thing just happened - is prison rape is suddenly a great marketing tool?

Also, what PR genius sent the prison rape soap to The Advocate

The bar of soap sent to The Advocate just features the run dates of the series, and the accompanying press release reads, "We hope the enclosed bar of PRISON BREAK soap helps lather up excitement for the two-hour series finale airing Friday, May 15." 

Predictably, the Gay and Lesbian Alliance Against Defamation was none too pleased:

It’s unfortunate that Fox thinks a veiled reference to prison rape is an appropriate part of their marketing campaign for this show," Rashad Robinson, senior director of media programs for the Gay and Lesbian Alliance Against Defamation, said in an exclusive statement to The Advocate. 

And it's not the first time Fox has done this:

The marketing team at Fox used this gimmick once before while promoting the third season's premiere in New Zealand in 2008. Those bars of soap featured the imprint of a key -- an attempt to show how keys are sometimes duplicated in prison. The soap was then strategically placed in bars and clubs. 

Nice! Well, if it went over in New Zealand...

Although it is interesting that over 90% of the comments responding to the post about this on The Advocate's website thought GLAAD was being way too sensitive, and that the bar of soap was kind of funny.

What do you think? Offensive, funny, or both? 

PREVIOUSLY:

Which Show Is Being Turned Into A Video Game? And Using Prison Rape To Promote That Video Game?

"Prison Break": Is Fox Finally Ready To Consider It "Prison Broken"? 

Death Sentence For "Prison Break"

 

 


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About Jake Kalish

Jake Kalish is the author of Santa vs. Satan: The Official Compendium of Imaginary Fights https://www.amazon.com/Santa-vs-Satan-Compendium-Imaginary/dp/0307406709/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1208807460&sr=8-1

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Lindy Parker has worked as a ghostwriter, editor, dance instructor and a purveyor of dreams, one beer at a time. She loves Charles Dickens and Gabriel Garcia Marquez and also, straight-to-video releases with Mary-Kate and Ashley Olsen. It's possible she reads more teen fiction than she should. She hails from Los Angeles, her hometown and soul mate, but she lives in Brooklyn, the fling she'll never forget.

Olivia Purnell left Ohio for sunny Los Angeles; then found that she couldn’t ignore New York City’s call, and brought herself to Brooklyn where she has worked with GenArt, BlackBook, the School of American Ballet, and finished an M.A. in Creative Writing from N.Y.U. She loves one-liners with sting and hates the stench of the subway in the summer. That said, she can’t get enough of either.

Jake Kalish is a freelance journalist and humorist whose work has appeared in Details, Maxim, Stuff, New York Press, Spin, Blender, Men's Fitness, Poets and Writers, and Playboy, among other publications. He is also the author of Santa vs. Satan: The Official Compendium of Imaginary Fights.

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Ben Kallen is an entertainment, health and humor writer who's been lectured to by Sidney Poitier, argued with by Lea Thompson and smiled at by Jennifer Connelly. He's the coauthor of The No S Diet and author of The Year in Weird, along with hundreds of magazine articles. He lives near the beach in Los Angeles, just like the gang from Three's Company.

Nicole Ankowski has lived in Ohio, Oakland, and on the high plains of South Dakota, but is now proud to call Brooklyn home. She wrote for alternative weekly papers in the first two states, and tried to learn Lakota in the last. (The vowels can be tricky.) She just earned her MFA in Creative Writing and has been published in Beeswax literary journal. She is unable to resist good writing or bad TV.

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