The Screengrab

Adaptations of Marvel Comics have been doing great business at the box office for almost ten years now, from X-Men to Spider-Man to Iron Man.  And, just like in the comics, when one creative team doesn't find an audience, the big bosses at Marvel Films have been more than willing to try again with new writers, directors, and stars; Fantastic Four wasn't a critical success, but it made enough money to spawn a sequel; Ang Lee's Hulk was an ambitious letdown, but Marvel handed the property over to Edward Norton for a second chance; and The Punisher is being given another go-round despite two dismal adaptations so far.  The one Marvel superhero franchise that hasn't been talked up for a reboot so far has been Daredevil (and its even worse spin-off, Elektra).  That's probably because the original -- helmed by a hapless Mark Steven Johnson and starring an out-of-it Ben Affleck -- was such a piece of junk that no one wanted a second try at it.

That may be about to change.  20th Century Fox's co-chair, Tim Rothman, insists that the studio will be pairing with Marvel Films to produce another installment of the adventures of everyone's favorite blind lawyer/costumed vigilante; he's just not saying when.  Or who.  Or where, how, or perhaps most importantly, why.  In a cagey interview with IESB, Rothman says the deed will get done, but fails to name names, and cites a curious precedent:  "I think that the thing The Hulk showed...is that it is possible, that if you really do it right the audience will give you a second chance."  Exactly what was done right about Norton's Hulk reboot and exactly who gave it a second chance is unclear:  the movie was tepidly reviewed, and made almost exactly as much money as Ang Lee's famouse 'failure'.  But hey, the spirit is willing even if the facts are weak.

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Marvel's recent forays into the world of superhero films have been dynamite.  With the Spider-Man franchise more or less held up as the gold standard of super-action, the X-Men movies still holding up strong despite the disastrous third installment, the recent Iron Man film reminding everyone of how much fun comics are supposed to be, and even the Hulk reboot carrying with it the perception of success even though it basically matched the box office numbers of its unfairly vilified Ang Lee predecessor, it's easy to forget they're plenty capable of super-duds.  The 2003 adaptation of Daredevil is one of Marvel's few notable duds (the less said about the Elektra spinoff the better); a lukewarm lead performance by Ben Affleck, a morally and technically confused plot, and uncertain direction by Mark Steven Johnson were largely to blame.

Still, for comics fans, the character has a lot of life to give, and most devotees of the comic -- particularly of the so-called "Born Again" plot arc of the 1980s, with its stark religious imagery, sense of moral atonement, and brutal, noirish crime elements, all of which were present in the 2003 movie but ineptly handled -- would be more than willing to give a chance to a potential remake.  And while there's nothing official in the works, according to Geoff Boucher, proprietor of the L.A. Times' genre-driven "Hero Complex" blog, if a remake ever gets made, it may benefit from an infusion of a much more dynamic, enthusiastic and charismatic lead actor in the person of Jason Statham.

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There are sequels, there are remakes, there are even “re-imaginings,” but The Incredible Hulk may be Hollywood’s first “do-over.” That’s the word from Marvel Studios, the folks who unapologetically brought Elektra and Ghost Rider to the screen, but for some reason are still deeply ashamed of Ang Lee’s 2003 take on The Hulk. “The 2003 movie was like test-driving a car,” Marvel Studios chairman David Maisel told the New York Times. “We were able to see what people liked and did not.”

Lee’s version took in $132 million at the box office, and while that isn’t exactly chump change, it was a disappointing haul given the movie’s budget. But that’s not really the biggest obstacle the Marvel people had to overcome in re-launching the franchise.

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A long time ago when the world made sense, there were two kinds of comic books: DC comics and Marvel comics. And while Marvel reigned supreme at the comics shop, the company dearly wanted to break into the lucrative and ego-stroking business of licensing it characters for major motion pictures, and it was there that DC pantsed Marvel and took its lunch money. While DC was the home of Superman and Batman, Marvel was the home base of Howard the Duck. For years, Marvel's role in the Hollywood fod chain was epitomized by the 1994 Fantastic Four movie, a cheesy, cheap-looking affair that Marvel put into production without bothering to inform the people who worked on it that they had no intention of releasing it to theaters or even home video but were contractually obliged to make something if they wanted to hang onto the film rights to their own characters. All that started to change in 2000 with Bryan Singer's X-Men, whose success the director was unable to duplicate with his later stab at rebooting Superman. A couple of years later, Sam Raimi's take on the Marvel flagship hero Spider-Man launched a major franchise and proved that Marvel could sire a blockbuster movie without Singer or Hugh Jackman modeling a haircut that could open bottles and cans.

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