A long time ago when the world made sense, there were two kinds of comic books: DC comics and Marvel comics. And while Marvel reigned supreme at the comics shop, the company dearly wanted to break into the lucrative and ego-stroking business of licensing it characters for major motion pictures, and it was there that DC pantsed Marvel and took its lunch money. While DC was the home of Superman and Batman, Marvel was the home base of Howard the Duck. For years, Marvel's role in the Hollywood fod chain was epitomized by the 1994 Fantastic Four movie, a cheesy, cheap-looking affair that Marvel put into production without bothering to inform the people who worked on it that they had no intention of releasing it to theaters or even home video but were contractually obliged to make something if they wanted to hang onto the film rights to their own characters. All that started to change in 2000 with Bryan Singer's X-Men, whose success the director was unable to duplicate with his later stab at rebooting Superman. A couple of years later, Sam Raimi's take on the Marvel flagship hero Spider-Man launched a major franchise and proved that Marvel could sire a blockbuster movie without Singer or Hugh Jackman modeling a haircut that could open bottles and cans.
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