We had been getting curious -- maybe even excited -- about True Blood, the Louisiana-set vampire drama from Alan Ball and HBO that premieres this fall. We're pining for something langorous and Gothic-y these days. Not sure why... Maybe it's the heat. Maybe it's that with the Emmys we were reminded of how much we miss Damages. Anyhow. Notice that we used the "past tense" there. Because we're starting to find the whole Tru Blood / Blood Copy / yada yada web and print campaign a little exhausting. Sure, we get that they've gotta establish that the vampires of True Blood live in a world where they can choose between drinking human blood and a synthetic blood replacement beverage, and what does that do to vampires and the world, etc., etc. That sounds great. What sounds crap, however, is the possibility that True Blood will swerve as wildly between the crass, crummy commercials and fake-news-clips in rotation on HBO and the stilted, over-written vids of this viral campaign. Click through for a few examples after the jump.
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