You've got to hand it to the guys at Apogee. At least they have a sense of humor. While the rest of the blogosphere gets its manties in a wad about how there's no game footage here, I'll enjoy the obvious satire. Four minutes of scrolling and zooming logos, a shredding metal solo, cheesy sound effects, and phoned-in concept art. Be sure to stick around for the crotch shot towards the end. Genius.
Interestingly, the promotional video tells us little less than the average big-budget cutscene-filled trailer. I'd like to think that this bare video was not a result of not having any footage to present, but a sly commentary on the state of E3 today: marketing masturbation. Though, with their track record, it's probably a little of both.
Related Links:
Penny Arcade Sums Up E3
E3 Day 3: No Alarms and No Surprises
Do We Need E3?