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Square-Enix's Prez Sez: "Japan needs to be #1 in gaming again, homeslices."

Posted by Nadia Oxford

Square-Enix's President, Yoichi Wada, had a few things to say about Japan's lagging game industry at Tokyo Game Show 2008. Namely, "'Eeeeey man, this isn't cool!" and "Let's get off our asses and do something about it."

I personally find it unfortunate that Japanese game development has been lagging behind North America and Europe. I want to see Japan's industry thrive for a couple of reasons.

First, having grown up with the Nintendo, gaming (to me) will always feel like the domain of the Japanese. God knows America failed me for my fix of mushroom-jumping Italian plumbers, so pardon me for sleeping with the other side. Really though, there was something extra special about our elders being baffled by Japan's bizarre concepts.

"Frog-men? Shape-changing leaves? What the hell is a 'Tanooki?'"

(They were just lucky that Mario's tanuki suit lacked the mythical creature's trademark: gigantic testicles. Actually, I think we're all lucky for that.)

Unlike Atari, Nintendo's early games did not emerge like Venus from a cloud of marijuana smoke. Regardless, Super Mario Bros first captured me because it felt so different from my Atari games while it still managed to be, well, classic. "Rescue the Princess" wasn't very new to anyone who's grown up with fairy tales (or its delightful twists, like The Paper Bag Princess--anyone?), but to me, it offered something Atari games rarely did: a goal. An end. Something more than "Get a high score, wank off to it."

I am, however, still happy to see that other countries are bringing their ideas to this beeping orgy we call game development. This comes to my second point, in which I am going to argue that losing any culture's gained influence would be a bad thing. I doubt Japanese game developers are ever going to go away entirely, but it's sad to see it trickle off. We all must agree that there is a certain, er, charm to Japanese games that no other country is going to emulate. Man, who's going to cater to my fruity-wooty JRPG fix? Rockstar? Oh wait, that might be interesting.

Wada has the cure, however. Or at least he thinks he does. From the article:

Wada pointed out that this problem is "not limited to the game industry," but rather structurally to the entire Japanese nation. He went on to look at possible solutions -- mainly an opening up of attitudes.

He specifically referenced the potential "psychological resistance" of the Japanese developer to achievement based on "standing on the shoulders of giants," -- that is to say, using external tools and building on top of them.

The CESA chairman attempted to psychologically define and split out the technical and creative parts of game development, and a key point was to be that overly rigid definitions of roles and a lack of willingness to use outside technology are hobbling Japanese companies.


Square-Enix has never been shy about putting on shiny new clothes and screaming, "Lookit me!" The DragonQuest series has always been pleasingly spartan, but DragonQuest would sell millions in Japan if each game came packed with a rabid weasel. Final Fantasy, on the other hand, dresses up and stresses innovation with each new title since VII. So I can see why Wada thinks that aiming for Bigger and Fancier is the way to go in this situation, but one comment on the article, left by "Sjors Jansen", brings up an excellent point:

"I am slightly disappointed by this stance. IMO Shadow of the Colossus and Killer 7 have not yet been surpassed by games with more modern/advanced technology. I think the 'japanese way' of creating games should not be written off that easily. Especially not now that we are seeing more acceptance for technologically less impressive games like megaman 9 and the wii platform. I'm not saying we should go totally retro. I'm saying new technology in games is overrated as the audience for wii, indie and retro games is growing. And that if "we change ourselves" it is possible to lose the uniqueness of the 'japanese way' of game making."


What thinkest thou?

Related Links:

Square-Enix's Coup Brings Back Memories
Turning Japanese: Microsoft's Last-Ditch Effort to Win the East
Know Your Final Fantasy IV Trivia. It Could Save Your Life.

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Comments

Roto13 said:

This article mentions Robert Munsch AND Killer 7! Hooray!

You know, I think Japanese games tend to feel more polished than American games. I do think they put more time and care into the whole process.

October 9, 2008 12:54 PM

Demaar said:

The Wii should have been the cure for this problem, instead we're getting shovelware on it or developers second guessing themselves.

October 10, 2008 4:16 AM

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John Constantine, our superhero, was raised by birds and then attended Penn State University. He is currently working on a novel about a fictional city that exists only in his mind. John has an astonishingly extensive knowledge of Scientology. Ultimately he would like to learn how to effectively use his brain. He continues to keep Wu-Tang's secret to himself.

Cole Stryker is an American freelance writer living in York, England, where he resides with his archeologist wife. He writes for a travel company by day and argues about pop culture on the internet by night. Find him writing regularly here and here.

Derrick Sanskrit is a self-professed geek in a variety of fields including typography, graphic design, comic books, music and cartoons. As a professional hipster graphic designer, his recent clients have included Hooksexup, Pitchfork and MoCCA, among others.

Amber Ahlborn - artist, writer, gamer and DigiPen survivor, she maintains a day job as a graphic artist. By night Amber moonlights as a professional Metroid Fanatic and keeps a metal suit in the closet just in case. Has lived in the state of Washington and insists that it really doesn't rain as much as everyone says it does.

Nadia Oxford is a housekeeping robot who was refurbished into a warrior when the world's need for justice was great. Now that the galaxy is at peace (give or take a conflict here or there), she works as a freelance writer for various sites and magazines. Based in Toronto, Nadia's prized possession is a certificate from the Ministry of Health declaring her tick and rabies-free.

Bob Mackey is a grad student, writer, and cyborg, who uses the powerful girl-repelling nanomachines mad science grafted onto his body to allocate time towards interests of the nerd persuasion. He believes that complaining about things on the Internet is akin to the fine art of wine tasting, but with more spitting into buckets.

Peter Smith Peter Smith is like the lead character of Irwin Shaw's The 80-Yard Run, except less athletic. He considers himself very lucky to have this job. But it's a little premature to take "jack-off of all trades" off his resume. Besides writing, travelling, and painting houses, Pete plays guitar in a rock trio called The Aye-Ayes. He calls them a 'power pop' band, but they generally sound more like Motorhead on a drinking binge.

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