The problem with working on the internet is that you inevitably find yourself plummeting down some horrible information vortex while trying to be productive. It could be some hyperlinked sentence in a Newsweek article or that godforsaken new email icon popping up on your screen, but no matter the form it comes in, your cognitive process is sent down the road of endless consumption, natural curiosity leading you by the nose, sniffing out even more useless information. Today, Pete Smith sent me a nugget of knowledge from the Wikipedia entry on game addiction and, so, I fell down the information rabbit hole.
Somehow I missed this back at the end of May, but Professor Allan Reiss of Stanford University published a study on the effects of videogames on male and female brains. The experiment entailed monitoring a number of men and women’s brain functions while playing a simple strategy game; players gained control of territory from other players by clicking on dots on a screen. MRI scans of the players’ brains, both male and female, showed activation of the mesocorticolimbic centre, that lovely chunk of grey matter associated with addiction and reward. The scans, however, showed more activity in the mesocorticolimbic centre in men than in women. Reiss’ conclusion was that this explained men having greater interest in the common videogame, one in which territory is at stake, than women.
I find the Professor’s findings damned peculiar in light of the most successful PC game in all of history. The Sims is well-known for having an all ages, cross gender audience but the game was an undeniable watershed moment for bringing more women into videogames than ever before. Thing of it is, The Sims is every bit as much a game about taking control of and dominion over territory as a shooting game or sports simulator. Its aesthetics and pace may be fundamentally different, but the rules and goals are very much the same.
Leigh Alexander, of the inestimable GameSetWatch, published an essay earlier this week entitled What Do Women Want From Games? The answer she came to is that female gamers aren’t drawn to casual games in the vein of Nintendogs, Bejeweled, or even The Sims over more epic, blockbuster games like Resident Evil because they aren’t interested in a more complex or narrative based experience. They don’t play them because they aren’t marketed and aesthetically designed for them. “…just because women aren’t excluded doesn’t mean they feel welcome in a widespread way, and that’s definitely something it’s possible to change.” Hear, hear, Miss Alexander. We’re already playing by the same rules, we just have to find a better way to play the same game.
Related links:
She’s a La-day, Whoa Whoa Whoa: The Top Twenty Women in Games
A Letter to the Industry: How to Destroy the Female Gender Barricade
Fat Princess Gobbles Her Way into Blog Drama