Maybe it's one of those pesky US/Canadian differences, but growing up, I didn't water my Lucky Charms with containers of milk sponsored by lost children. No one asked, "HAVE YOU SEEN ME?" in a silent scream, so I guess I missed out on one of those childhood experiences that are good for chilling your bones and not much else.
Well, now I have an opportunity to tick off that empty square on my Childhood Checklist. Halo 3 is the new proverbial milk carton, though it's hardly the way Bungie wanted things.
In what Gamepro describes as "an unfortunate cross-cultural coincidence," the new trailer for the upcoming Halo 3 expansion pack stands to remind some British folk about the abduction of Madeleine McCann. Madeleine made headlines worldwide when she disappeared from a Portuguese resort while on holidays with her parents. For several days in May 2007, headlines asked, "Where's Maddie?"
Now, in September 2008, Bungie's Halo 3 expansion pack trailer asks us the very same. "Maddie, where are you?"
Jeez, man. If we knew, we'd sure as hell tell you.
The connection, though a little creepy, is unintentional according to Bungie.
Bungie has denied any intent to create publicity by exploiting the McCann disappearance, with a representative claiming "This is both an unfortunate and unintended coincidence" on the official Halo forum.
He added, "But how 'bout that trailer, huh? It's all fragmented and mysterious!"
Okay, he didn't add that.
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