Your dear mother has undoubtedly told you at some point, "You need to have a wife. It's good to have a wife." Maybe you agree or maybe you disagree, but either way, singles feel pressured to hunt down a mate even while insisting to themselves that the single life is totally rad.
Sony's adopted your mother's stance on companionship, but instead of spouses it's talking about mascots. "Every system needs a mascot. It's good to have a mascot. Here, Sackboy now represents Sony."
"Gee Sony, Sackboy is awfully cute, but is it a good idea to make him the spokes...doll for the company? We don't actually know how LittleBigPlanet will sell. And honestly, I'm okay with Sony's lack of a mascot--"
"It's good to have a mascot. Now start making babies."
If you feel wary, it's okay. Sony's previous attempts to match us up with digital companions resulted in lukewarm relationships before sputtering out: Crash Bandicoot, Lara Croft, Kratos. Even Microsoft fared far better by branding itself with Master Chief.
What do you think about Sackboy as Sony's new representative? LittleBigPlanet will undoubtedly be awesome, but even though we gamers are a grasping, superstitious lot, there's never any guarantee of a title's success. LittleBigPlanet might launch with gusto and burn brightly before crashing to earth like a failed science project. Also consider that the Internet's favourite hobby is to adore a big-name title for a few months, then dump on it (cough cough Legend of Zelda: Twilight Princess, Grand Theft Auto IV cough hork).
I initially thought Sackboy looked like a hanged gingerbread man. He creeps me out a little. My husband was horrified at my comparison. I haven't yet told him that I changed my mind and decided that Sackboy looks like the Gimp from Pulp Fiction...if the Gimp was supremely happy about his position in Zed's shop, I mean.
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