Your dear mother has undoubtedly told you at some point, "You need to have a wife. It's good to have a wife." Maybe you agree or maybe you disagree, but either way, singles feel pressured to hunt down a mate even while insisting to themselves that the single life is totally rad.
Sony's adopted your mother's stance on companionship, but instead of spouses it's talking about mascots. "Every system needs a mascot. It's good to have a mascot. Here, Sackboy now represents Sony."
"Gee Sony, Sackboy is awfully cute, but is it a good idea to make him the spokes...doll for the company? We don't actually know how LittleBigPlanet will sell. And honestly, I'm okay with Sony's lack of a mascot--"
"It's good to have a mascot. Now start making babies."
If you feel wary, it's okay. Sony's previous attempts to match us up with digital companions resulted in lukewarm relationships before sputtering out: Crash Bandicoot, Lara Croft, Kratos. Even Microsoft fared far better by branding itself with Master Chief.
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