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Ranty McRant Rant: What the Hell does Casual Mean?

Posted by Amber Ahlborn



I read comments sections. I probably shouldn't because they contribute to my slow slide into misanthropy, but just as rubberneckers stare at a gruesome auto wreck, I have a hard time turning away. On the “positive” side, they do serve as blog fodder.

The target of my ire this week is the word “Casual” and its occasional associate, “Dumbed Down”. I'm sure these words and phrases were valid once upon a time, with recognizable definitions, but these days they've been co-opted by the angry hoards to mean whatever the hell is stuck in the craw of the angry gamer of the moment. They've taken on a sort of amorphous existence of fluid definition and get applied left and right as a sort of catch all derogatory, appropriate or not. Language tends to break down and fail when words lose their meanings and that really annoys the piss out of me.

Let's look at Mario Kart Wii as a convenient example here. I'll be the first to admit MK Wii has some major faults. It, like the rest of the series, uses the ever awful rubber band AI treatment for the computer players. It also has continued the trend of ramping up the impact that the items have on game play with every release. In this case, the items have gotten out of control, punishing skilled racers mercilessly. I'd describe the game as being unfair and unbalanced, but how does that translate into “Dumbed Down” or “Casual Friendly”? In fact, I've seen the whole series labeled Casual. The problem here is the term Casual has been used to paint such broad brush strokes that it doesn't mean anything.

If everything from Mario Kart, to Smash Bros, to Wii Sports, to Geometry Wars, to Bejeweled, to Zelda have been labeled Casual, what exactly does Casual even mean? Does it mean simple to play? Doom is simple to play. You point at stuff and shoot. Does it mean accessible? What does accessible mean? Easy controls? Simple concept? Like everything made for the NES? Does it mean short quick fix? But the Sims are called Casual games and people log in dedicated hours and hours. Casual is a marketing word. Outside of press releases, it doesn't mean a damn thing. Or worse, it becomes an easy label to slap on whatever you personally don't like. As if human beings needed yet another wall to divide ourselves up into Us VS. Them false dichotomies, now we can wage wars between Casual VS. Core. Back to Mario Kart Wii.

Prior to my decision to take an indeterminately long break from the game, I played it online with some regularity. The ranking system, while hardly precise, did give you an idea of the skill level of individual racers. Most people with high scores were better racers and more likely to win than people with low scores. When I'd get on a field with people who had significantly lower scores than me, I'd consistently leave them in the dust. I'd get bombarded with items and even forced back a few places, but I'd consistently fight my way back into a top spot. It also wouldn't be unusual for me to stay in first all the way through the race even after getting nuked by multiple Blue Shells. In these cases, where skilled players were mixed with not so skilled players the items didn't really even out the playing field. The items only became the bane of my existence when the field was packed with people of similar skill. When the racers were somewhat close to each other in ability, that's when the items made the race a crapshoot. Call it unbalanced and I'll know exactly what you mean, call it unfair and I'll readily agree, but say Casual or Dumbed Down and you've lost me. It's hardly Casual Friendly to get wiped out by cheating ass AI racers and item nukes as you battle the pack or watch your best efforts have no impact on the good racer who just lapped you, twice. Also, considering MK Wii offered up a number of interesting options for tactics and technique: bikes VS Karts, character and vehicle stats, knowing when to pop that wheelie, stunts, pulling off stunts consistently, when you want that air time and when it'd be better to stay on the ground; MK Wii was hardly Dumbed Down VS. past installments.

Do a lot of the games being developed today deserve criticism? Yes, yes they do, but for Pit's sake make the words you use to criticize mean something. Don't rely on memes to replace thoughts. And if you use a word but have trouble defining what it actually means, then find a better word.

Here's a definition you can take to the bank:. There are no Casual Games, only Casual Gamers. A Casual Gamer is anyone who has only a passing interest in games, plays irregularly, is uncommitted or is typically indifferent to the medium as a whole.



Related Links:

Ranty McRant Rant: Fan Boiz 'n Girlz

IGN Pwned by Random Dude on a Forum

Yahtzee Presents A New Angle On Nostalgia (Sort Of)


+ DIGG + DEL.ICIO.US + REDDIT

Comments

Alex said:

I'm glad you said that about Mario Kart Wii. I think its "casual" label has been hurting it. Honestly, had the Wii not already been called "the casual console," there's no way Mario Kart would have been considered such a game.

"Casual gaming" is a stupid concept because no one's take on what's casual is the same. In my experience, I would consider any game to be "casual" if my game-phobic family plays it. I guess that would mean things like Wii Sports, Tetris, Bomberman, Samba de Amigo...they tend to be games with rules one can learn in under 5 minutes, and none of them have any narrative progression.

October 10, 2008 10:53 AM

Amber Ahlborn said:

I'd just like to qualify here in comments that, while I do not consider any game Casual, I do feel some games are more Casual Gamer Friendly than others are.  I also consider Dumbed Down to be a valid descriptor, but only when these terms are used with some precision.  What frustrates me is when these labels are slapped onto something and left to stand on their own, no further explanation or detail is given to support them or explain why they're there.  It's this scarcity of thought and reason that I have a real problem with.

October 10, 2008 12:46 PM

Jenn said:

ADklgajGJIHAGLJHA and thanks for this.

I get really annoyed at this moniker 'casual,' and am convinced that we throw it around in 'other-izing.' It is a way of discounting certain 'types' of gamers, especially given their tastes; it is shorthand that means, "Given the type of game you like best, you are not part of what we are going to call 'mainstream' gaming culture."

You're on-the-money about its being a marketing word, too -- not only is it a way for a major developer to say, "We are not considering this demographic in our design," it's a way for other developers and publishers to pick up the stragglers and scraps, etc.

October 10, 2008 3:31 PM

Roto13 said:

The older Mario Kart games didn't cheap out so much and were actually fun to play single player. It's just the last few that have sucked like that. xP

But yeah, it's stupid. Last generation, gamers were wetting them selves with anticipation for Mario Kart. Now, all of a sudden, it's a casual game. Same thing with Animal Crossing. Gamers loved the first Animal Crossing and they loved the second Animal Crossing, so why is the third Animal Crossing suddenly a dumbed-down casual game that "real" gamers wouldn't be caught dead playing?

The whole casual bitching movement comes from gamers being attention whores. Including the upcoming Wii Play, how many games have Nintendo made specifically to appeal to the casual gamers as you describe them, the type who aren't all that into gaming and aren't interested in sitting down with anything they have to devote dozens of hours to? Four. Four games. Wii Sports, Wii Play, Wii Fit, and Wii Music. Four games in two years. Why does there have to be a stupid war between people who play those four games and people who want to play games like Zelda or Halo for hours and hours on end? And why do gamers need to convince themselves that they're being abandoned and every Nintendo game is suddenly a casual game? It's completely ridiculous. It's difficult to respect gamers right now. (Though I still love games.)

October 10, 2008 3:55 PM

Nemo Incognito said:

Yet another topic that I feel needs to be ranted about, and then someone here goes and does it so much better than I could.  I love this blog so much.

Both the words 'casual' and 'hardcore' are completely worthless now because they don't have any meaning by themselves, just the meanings whoever uses them wants them to have.  Depending on context 'casual' means either 'simple, easy and boring' or 'progressive, inclusive and user-friendly', and 'hardcore' means either 'dedicated, experienced and knowledgeable' or 'insular, fanatical and narrow-minded'.  Each term is alternatively a badge of pride and an insult.

Writing about games would improve immeasurably if these words just disappeared.  They only lead to confusion and conflict.

October 10, 2008 5:08 PM

Demaar said:

You know it's funny, but you can actually apply the "dumbed down" and casual descriptors to a lot of games, and then have them become invalid down the track.

Look at Halo for instance. Back before it came out you could easily argue that it was "dumbed down" since you could only carry two weapons at once with a couple of grenades and your life recharged instead of requiring power ups. In the end after everyone played it, these "dumbing down" factors actually added a lot of depth and strategy to the game that an earlier shooter just couldn't have.

I think people are using the labels on games that look like the developer/publisher is trying to appeal to this "new" market of previously non-gamers but actually have no idea HOW to appeal to these people, and sometimes they have a point.

Mario Kart seemed like it was going to be one of these games when we heard what they changed in it (items having a greater impact etc. etc.). It's pretty easy to make the assumption that Nintendo did this so Gran can play the game and still win sometimes. But in the end after getting our hands on it, it becomes clear that's not the case.

Final word on casual vs. core: I know plenty of casual gamers that love core games but can't stand casual games. What a convoluted sentence that is.

October 10, 2008 9:43 PM

About Amber Ahlborn

Artist, writer, gamer and DigiPen survivor, she maintains a day job as a graphic artist. By night Amber moonlights as a professional Metroid Fanatic and keeps a metal suit in the closet just in case. Has lived in the state of Washington and insists that it really doesn't rain as much as everyone says it does.

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