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NPD Wrap: The Times Are a Changin’

Posted by John Constantine



April’s come to a close and now, under the cold, hard light of math, three things are becoming clear. First, people freaking love Nintendo games. Sure, we already knew that, but over a million people bought Mario Kart for Wii in less than a week. Second, people freaking love Grand Theft Auto. Nearly two million people bought that in even less time. Third, our access to new videogames is going to change dramatically in the very near future. While these numbers may just look like numbers to us, to the people who publish videogames, the people who control when we get to engage these creations, the math is saying that 2008 is different. Tradition dictates that high profile, big hype games are held in reserve for the holiday push from late September through December and the rest of the year is just a slow trickle of quality goods. The math of March and April 2008 says that people will buy many, many games throughout the year, not just around Christmas. What happens now? Going forward, we’re going to see more games, more often. At least, until digital distribution destroys physical media and the whole issue becomes moot.

While the gigantic March sales numbers didn’t keep their drive through April, even with five days of juggernaut sales from Grand Theft Auto 4, all the players put in impressive showings. Wii sales kept pace, down to just 714K units from 721K, but Nintendo DS sales saw a more precipitous decline, down to 414K units from a powerful 698K despite the healthy software debut for both Pokemon Mysterious Dungeon SKUs. GTA4 moved the huge numbers expected, selling 1.85 million units with only days left in the reporting period but it failed to make an impact on HD console sales. Microsoft and Sony saw sales of their home consoles drop below the 200K mark but both companies can expect bigger sales through May thanks to GTA4 momentum and anticipation of marquee June titles Metal Gear Solid 4 and Ninja Gaiden 2. Software sales were cool on the whole. GTA4 and Mario Kart Wii dominated, but no third party was able to replicate the success Ubisoft and EA had in March with the debuts of Rainbox Six Vegas 2 and Army of Two.

Hardware Sales

Wii - 714,200

Nintendo DS - 414,800

PSP - 192,000

Xbox 360 - 188,000

PlayStation 3 - 187,100

PlayStation 2 - 124,400



Software Sales

GTA IV (360) – 1,850,000

Mario Kart Wii -1,120,000

GTA IV (PS3) – 1,000,000

Wii Play – 360,000

Super Smash Bros. Brawl – 326,000

Gran Turismo 5: Prologue – 224,000

Pokemon Mystery Dungeon: Explorers of Darkness – 202,000

Pokemon Mystery Dungeon: Explorers of Time – 202,000

Guitar Hero III – 152,000

Call of Duty 4: Modern Warfare (360) -141,000

Out thanks to both Next-Gen and Kotaku for their coverage.


+ DIGG + DEL.ICIO.US + REDDIT

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John Constantine, our superhero, was raised by birds and then attended Penn State University. He is currently working on a novel about a fictional city that exists only in his mind. John has an astonishingly extensive knowledge of Scientology. Ultimately he would like to learn how to effectively use his brain. He continues to keep Wu-Tang's secret to himself.

Cole Stryker is an American freelance writer living in York, England, where he resides with his archeologist wife. He writes for a travel company by day and argues about pop culture on the internet by night. Find him writing regularly here and here.

Derrick Sanskrit is a self-professed geek in a variety of fields including typography, graphic design, comic books, music and cartoons. As a professional hipster graphic designer, his recent clients have included Hooksexup, Pitchfork and MoCCA, among others.

Amber Ahlborn - artist, writer, gamer and DigiPen survivor, she maintains a day job as a graphic artist. By night Amber moonlights as a professional Metroid Fanatic and keeps a metal suit in the closet just in case. Has lived in the state of Washington and insists that it really doesn't rain as much as everyone says it does.

Nadia Oxford is a housekeeping robot who was refurbished into a warrior when the world's need for justice was great. Now that the galaxy is at peace (give or take a conflict here or there), she works as a freelance writer for various sites and magazines. Based in Toronto, Nadia's prized possession is a certificate from the Ministry of Health declaring her tick and rabies-free.

Bob Mackey is a grad student, writer, and cyborg, who uses the powerful girl-repelling nanomachines mad science grafted onto his body to allocate time towards interests of the nerd persuasion. He believes that complaining about things on the Internet is akin to the fine art of wine tasting, but with more spitting into buckets.

Peter Smith Peter Smith is like the lead character of Irwin Shaw's The 80-Yard Run, except less athletic. He considers himself very lucky to have this job. But it's a little premature to take "jack-off of all trades" off his resume. Besides writing, travelling, and painting houses, Pete plays guitar in a rock trio called The Aye-Ayes. He calls them a 'power pop' band, but they generally sound more like Motorhead on a drinking binge.

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