You suckers in America won't get to read it for a while, but this month's Edge features a great interview with Tez Okano, creator of an odd little Japan-only Dreamcast RPG called SGGG (pronounced Segagaga). The object of the game is to save Sega from financial collapse, and was ironically released around the time of Sega's collapse (2001), in the console arena, at least.
Segagaga is a plan formulated to save Sega from DOGMA, an evil corporation intended to portray Sony. From there it goes totally meta. You talk to a down on his luck Alex Kidd and go up against a flying, sentient Genesis console in a schmup segment. Insane.
When you begin working for Sega, you find that the employees are violent, caged subhumans who have lost their humanity due to the stressful development lifestyle. In combat, you hurl insults a la Monkey Island instead of fighting. There are also business sim elements, wherein you choose between making a bunch of crappy games or throw all your eggs into one basket for a landmark innovative title. You analyze market trends and delegate labor to design, music, marketing, etc. Upon completing the game you are fired.
The gameplay itself sounds halfbaked, but it's amazing that a company would actually produce something so self-deprecating. Check out Hardcore Gaming 101 for more.