Um, what?
According to the search engine gurus at SEOmoz, Nintendo has done a wonderful job managing their intellectual property online:
Unlike most other media producers, Nintendo has allowed its intellectual property to be freely discussed and used online. Nostalgia and Nintendo's openness to new technology has created an atmosphere that has allowed the company's characters to grow immensely popular. The example above shows that a Google search for the term Mario returns more results than a search for Porno. This is amazing in a media atmosphere allegedly driven by violence and sexuality. Mario has remained essentially the same non-violent and innocent character that he was 20 years ago, and he has still managed to attain inequitable popularity.
Well what do you know. Of course, a fairer comparison would be researching the keywords "Super Mario" and simply, "Porn". Still, these are impressive figures, since the first page of results for "Mario" is entirely Nintendo-related. I plugged in a few other video game heroes and nothing came close. Speaking as someone who toiled for a time in the subterranean mines of search engine optimization, this kind of search engine coverage is something most marketing execs would kill for.
Related Links:
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