One-hundred thousand copies of Esquire’s October issue, hitting newsstands across the good ol’ U.S. of A. as I write and you read, are freaking me out. The other ones aren’t, they’re just magazines. But the one-hundred grand I’m talking about look like the future. The covers of these issues are equipped (infused? I’m not sure what word to use here.) with an E Ink display. That is to say, the paper itself is an electronic display with a shifting image. It’s fairly innocuous looking in this video, but the casual implementation here, the cover of a consumer magazine, has far reaching implications that are both terrifying and exciting as hell. Terrifying because we’re one step closer to Back to the Future II’s vision of 2015 being real. Exciting as hell because E Ink could be a whole new world for videogames.
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